Tag: Coldplay

How Astronomer’s PR celebrity cameo became a case study in crisis management

July 28, 2025
Categories: ENGLISH EDITION
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The company’s attempt to change the narrative by bringing in actor and lifestyle brand founder Gwyneth Paltrow as a “temporary spokesperson” is now poised to become a discussion point in academic circles. Management students will debate whether wry humour (since Paltrow is the ex-wife of Chris Martin, lead singer of the band Coldplay, during whose concert the couple was caught on camera) will be enough. They will question whether this step was a “clever or wise” form of crisis management, and whether shareholders and consumers are truly swayed by star power. “I can envisage this becoming a massive case study ... Read more