Merchandise for sale inside the Cornell Store at the Cornell University campus in Ithaca, US, on Tuesday, April 11, 2023. US college costs just keep climbing and the increase is pushing the annual price for the upcoming academic year at Ivy League schools toward yet another hold-on-to-your-mortarboard mark. Photographer: Bing Guan/Bloomberg (Bloomberg)

Parents are spending big on hats, clothes, mugs, shot glasses and banners to show off where their teens are going to college; ‘It’s obscene’

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