Tag: entrance tests
Will new ad rules kill coaching centres?
New advertising guidelines that have laid down strictures against false claims can bring the shutters down on many coaching schools. Coaching centres now can’t just claim to have a hand in the success story of a student—first they must tick boxes. Mint explains. What do the new guidelines say? The Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024, released on 13 November, hold coaching centres accountable for false claims about the course duration, number of students, time taken to complete a programme, and advertising a student without prior consent. Coaching institutes will also have to give refunds ... Read more